AUTOMOTIVE
Cinematic storytelling for automotive and mobility brands
We create film and photography for automotive brands, agencies and mobility companies across global markets. Our work spans commercial campaigns, branded content and editorial storytelling, capturing vehicles not just as products, but as expressions of design, performance and culture.
We specialise in automotive storytelling that combines cinematic filmmaking with a documentary and design-led approach.
From global advertising campaigns to luxury automotive brands and performance-focused content, we create work that captures both the detail and the experience of driving.
PERFORMANCE, DESIGN & CINEMATIC DRIVING STORIES
Toyota Rav4: More out there
Brand: Toyota / Agency: Saatchi & Saatchi / Role: Director of Photography
Toyota wanted to demonstrate that the RAV4 wasn't simply another SUV—it was a vehicle designed for people who actively seek adventure. Rather than relying on traditional automotive advertising, the campaign followed real people across some of Canada's most spectacular landscapes.
As Director of Photography, we led a multi-camera production filming from the Arctic Circle to British Columbia, capturing authentic stories on location while balancing cinematic visuals with the practical demands of an international commercial shoot. Alongside the documentary films, we also produced a suite of feature-led content showcasing the vehicle's technology and safety systems.
Toyota Corolla: Badgeless
Brand: Toyota / Agency: Saatchi & Saatchi
Toyota wanted to remove preconceptions about the Corolla by asking people to judge the car without knowing what they were driving. The challenge was making the experiment feel completely genuine. Across English and French versions of the campaign, we managed multiple hidden cameras, interviews and technical setups while ensuring participants never realised they were appearing in a national commercial. The result is a campaign built around authentic reactions rather than scripted performances.
Mercedes Benz: Autonomous Driving
Brand: Mercedes Benz / Agency: Winkreative/ Monocle
As autonomous driving moved from science fiction towards reality, Mercedes-Benz wanted to explain the technology through thoughtful storytelling rather than technical jargon.
Commissioned by Monocle's commercial editorial team, we created a documentary exploring the future of autonomous mobility, combining cinematic interviews, carefully crafted visuals and clear narrative to make complex innovation accessible to a wider audience. We were responsible for cinematography, editing, colour grading and script development.
BRAND WORLDS
Bentley: The Extraordinary World of Art
Brand: Bentley / Agency: Harpers Bazaar
Bentley wanted a film series that celebrated craftsmanship without feeling like advertising. We created a collection of intimate documentaries exploring artists, makers and creators, subtly weaving Bentley into authentic stories rather than placing the car at the centre.
Jaguar: The Ladies of Downton
Brand: Jaguar / Agency: Harpers Bazaar
Jaguar partnered with Harper's Bazaar to celebrate the cast behind one of Britain's most iconic television dramas. Rather than creating a conventional automotive campaign, we produced a behind-the-scenes documentary around the magazine's cover shoot, weaving Jaguar naturally into the story while allowing the personalities and creative process to remain centre stage.
A cinematic approach to automotive storytelling
Across automotive brands, agencies and mobility companies, our work focuses on capturing design, performance and innovation in motion.
Rather than traditional automotive advertising, we create cinematic stories that explore the ideas, technologies and environments shaping how vehicles are designed, experienced and understood — from luxury brand worlds and cultural collaborations to future mobility and autonomous systems. For collaborations or enquiries, please get in touch.
